Case Studies

A selection of case studies from across my career — covering delivery, org design, engineering effectiveness, and leadership.

Technical Strategy

Campaign Management Build-vs-Buy

Owning the build-vs-buy decision for a campaign management system — a technical decision-making story with real scaling considerations.

Engineering

Magic Link Authentication

Replacing a complex auth problem with a simpler, cleaner solution. The 'simplify, don't over-engineer' instinct in action.

Delivery

Customer Portal Rebuild

Delivering a portal rebuild, including the hard lessons around scoping and naming risk early — a reflective story showing maturity and honesty.

Engineering Effectiveness

The Blitz Team

A focused team that cut deployment time and cleared backlog substantially in around three months — a sharp before/after engineering-effectiveness story.

Talent Scaling

Ryanair 24-Person Recruitment Drive

Standing up a hiring process to scale a team by 24 people without dropping the quality bar.

Delivery Under Pressure

Qantas + Virgin Australia Integrations

Delivering two major airline integrations in parallel under tight timelines, including the Agile squad restructure that made it possible.

People & Structure

Engineering Levels Framework

Designing and rolling out a levelling framework to give engineers and managers a clear development path.

Org Design

Full-Stack Squad Transformation

Breaking down front-end/back-end silos and rebuilding the org into full-stack squads — structural thinking, not just feature delivery.

Leadership & Culture

EMs Connect Peer Group

Founding a peer-learning group for engineering managers — a culture-and-leadership story that isn't about shipping code.

Engineering Efficiency

3D Car Imagery Rebuild

Re-engineering the imagery pipeline to add dynamic car coloring at scale — without extra image storage, JavaScript, or additional network requests.